Gender-neutral x melanin-rich skin & hair care
Explore Our Ayurvedic Collection
Rooted in ayurveda x powered by modern-day alchemy
Rooted in ayurveda x powered by modern-day alchemy
· Vegan · Cruelty Free · Non - Comedogenic ·
For people of colour
Ayurvedic Collection
We use High-Performing Botanicals that ensure a Gentle & Safe delivery for You.
Formulation Philosophy
Your SPF 50, but Better
INVISIBLE SHIELD ~ POWERFUL DEFENSE
Formulated with a blend of gentle Ayurvedic herbs—Genhu Extract, Alfalfa Extract, and Gotu Kola (Centella Asiatica)—our mineral sunscreen offers powerful protection while nourishing and hydrating your skin. Designed to provide the protection of a mineral sunscreen with the lightweight texture and easy absorption of a chemical sunscreen, it leaves no white cast and applies effortlessly. Suitable for all skin types and tones, and safe for children aged 2 and up.
Your Retinol, but Safer.
Formulated with Bakuchi – a plant-derived alternative to Retinol (Vitamin A), amongst Neem, Ashwagandha, Licorice Root, Triphala, Gotu Kola and more – our luscious Crème promotes skin cell regeneration, treats hyperpigmentation + acne, and provides deep hydration without feeling heavy on the skin. Can be used both day & night.
Your Vitamin C, but Better.
Concocted with a powerhouse of natural and gentle derivatives of Vitamin C – Licorice Root, Saffron, Turmeric, Lotus Flower & more. Our serum targets hyperpigmentation, acne, and blemishes, whilst facilitating protection & prevention to your skin. Can be used both day & night.
Your 2-in-1 Hair Treatment
Formulated with four oils, (Jasmine Oil, Amla Oil, Sunflower Seed Oil, and Sweet Almond Oil), this decadent serum encourages flexible use – as a daily styling serum or a deep overnight leave-in treatment. Can be used before and/or after wash.
The Burst of Hydration You Need
Formulated using pure Jasmine Flowers, Glycerine, Panthenol (Vitamin B5), and Aloe Vera, each ingredient promotes deep hydration to the skin throughout the day, as well as soothing properties to inflamed or irritated skin. Works well to set makeup, too. Can be used both day & night.
Featured in
We have been featured on several media and press releases
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Love Notes for You 💌
Do these words resonate with you? 💭
Ayurvedic Rituals ~ Made for You 🤎
Swipe to explore our rituals & discover what our community is saying ✨
Have you tried our skincare / haircare range yet? 🪷
Ayurvedic Rituals ~ Made for You 🤎
Swipe to explore our rituals & discover what our community is saying ✨
Have you tried our skincare / haircare range yet? 🪷
🤎
🧚🏽✨
At L’ÉLU, we believe in empowering you to make informed choices about your skincare. That’s why we take pride in educating our community 💡🌟
Curious about finding the right toner/face mist for your skin? We’ve got you covered with our Refreshing Jasmine Mist! 🫧🌿
Have questions? Our DMs are always open to assist you! ✨
🪷
🏷️ skincare, small business, face mist, face toner, jasmine botanical, ayurvedic skincare, ayurveda, organic, natural, melanin skin, all skin types, skincare products, skincare routine, skincare101
🪷
Have you tried our Refreshing Jasmine Mist? 🌿
At L’ÉLU, we believe in empowering you to make informed choices about your skincare. That’s why we take pride in educating our community 💡🌟
Curious about finding the right toner/face mist for your skin? We’ve got you covered with our Refreshing Jasmine Mist! 🫧🌿
Have questions? Our DMs are always open to assist you! ✨
🪷
🏷️ skincare, small business, face mist, face toner, jasmine botanical, ayurvedic skincare, ayurveda, organic, natural, melanin skin, all skin types, skincare products, skincare routine, skincare101
🪷
Have you tried our Refreshing Jasmine Mist? 🌿
🤎
💛✨
Struggling with Vitamin C? You’re not alone! 🍊
We know incorporating Vitamin C into your routine can be tricky, but that doesn’t mean you have to miss out on its wonderful benefits! 🧡
At L’ÉLU, we’ve created a powerful alternative, inspired by Ayurvedic wisdom. Our Licorice Root & Turmeric Brightening Serum is a gentle, stable, and effective solution for all skin types, delivering radiant results you can trust 🌟
Haven’t tried it yet? Consider this your sign! ✨
🪷
[skincare, small business, face serum, vitamin C, vitamin C alternative, ayurvedic skincare, ayurveda, organic, natural, melanin skin, all skin types, skincare products, skincare routine, skincare101]
Is your skin sensitive to Vitamin C (L-ascorbic Acid)? 💭
Struggling with Vitamin C? You’re not alone! 🍊
We know incorporating Vitamin C into your routine can be tricky, but that doesn’t mean you have to miss out on its wonderful benefits! 🧡
At L’ÉLU, we’ve created a powerful alternative, inspired by Ayurvedic wisdom. Our Licorice Root & Turmeric Brightening Serum is a gentle, stable, and effective solution for all skin types, delivering radiant results you can trust 🌟
Haven’t tried it yet? Consider this your sign! ✨
🪷
[skincare, small business, face serum, vitamin C, vitamin C alternative, ayurvedic skincare, ayurveda, organic, natural, melanin skin, all skin types, skincare products, skincare routine, skincare101]
Is your skin sensitive to Vitamin C (L-ascorbic Acid)? 💭
🍯✨
🤎🌊🌿
It’s nice to go with the flow 🌊
What’s your favourite L’ÉLU product? 😍
🌿✨
