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INVISIBLE SHIELD - POWERFUL DEFENSE

DISCOVER OUR NEW SPF 50 SUNSCREEN

ROOTED IN AYURVEDA. POWERED BY MODERN-DAY ALCHEMY.

YOUR RETINOL, BUT safer

Rooted in ayurveda. powered by modern-day alchemy.

nourish your scalp & strands

Rooted in ayurveda. powered by modern-day alchemy.

your vitamin c, but better

Rooted In Ayurveda

Crafted for Your Rhythm

Formulation Philosophy

Our Formulation Philosophy is rooted in Transparency, Inclusivity, Efficacy & Synergy.

Invisible Shield ~ Powerful Defense

Your SPF 50, but Better

Your mineral SPF, as comfortable as your favourite moisturiser. Lightweight, breathable, and leaves zero white cast. Protects against skin damage while supporting skin barrier health. Suitable for all skin types, including sensitive and acne-prone skin. Wears beautifully under makeup or on its own.

Retinol's Chill Cousin - Bakuchi

Your Retinol, but Safer.

Powered by Bakuchi, a gentle plant-based
alternative to Retinol, and enriched with Neem, Ashwagandha, Licorice Root, Triphala, and Gotu Kola, this Crème promotes cell renewal, helps reduce hyperpigmentation and acne, and delivers lasting hydration without weight. Designed for daily use, both morning and night.

It's time to upgrade your Vitamin c

Your Vitamin C, but Better.

Formulated with gentle, plant-based Vitamin C derivatives; Licorice Root, Saffron, Turmeric, Lotus Flower, and more, this brightening serum helps reduce hyperpigmentation, acne, and blemishes, while supporting skin’s natural resilience and clarity. Lightweight and versatile, it can be used both morning and night.

Your scalp's bestie

Your 2-in-1 Hair Treatment

Formulated with four nutrient-rich oils: Jasmine, Amla, Sunflower Seed, and Sweet Almond. This lightweight serum smooths, strengthens, and restores. Use daily as a styling serum or as an overnight leave-in treatment. Suitable for both pre- and post-wash rituals.

WATER MAGNET FOR YOUR SKIN

Burst of Hydration You Need

Formulated with pure Jasmine Flowers, Glycerine, Panthenol (Vitamin B5), and Aloe Vera, this refreshing mist delivers lasting hydration and helps soothe irritated or inflamed skin. Doubles as a makeup-setting mist and is suitable for use both morning and night.

Curated Rituals for Skin & Hair

Explore Our Signature Collections


Discover collections crafted to honor melanin-rich skin and textured hair. Whether you’re gifting, beginning a ritual, or replenishing your favouritesβ€”each offering is a step in intentional self-care.

Find Your Perfect Skincare Match

Take Our Skincare Quiz

Not sure which product is right for your skin? Take our quick and easy skincare quiz to discover a personalized routine tailored to your unique skin type, concerns, and goals. Whether you’re dealing with dryness, acne, or sensitivity, we’ll help you build the perfect regimen in minutes.

Take the Quiz

We have been featured on several media and press releases

Featured in

A Journey Through Skin & Hair Care, Rooted in Intention

The Complete Ritual


Discover the full expression of L’ÉLU’s Ayurvedic Rituals. A step-by-step experience crafted to nourish melanin-rich skin and textured hair.

THE COMPLETE RITUAL

Refreshing Jasmine Face MistRefreshing Jasmine Face Mist
Refreshing Jasmine Face Mist Sale priceKSh2,900.00
18 reviews
Strengthening Hair SerumStrengthening Hair Serum
Strengthening Hair Serum Sale priceKSh2,999.00
16 reviews
Brightening Face SerumBrightening Face Serum
Brightening Face Serum Sale priceKSh3,600.00
16 reviews
Regenerating Face CrèmeRegenerating Face Crème
Regenerating Face Crème Sale priceKSh3,500.00
18 reviews
Save KSh400.00SPF 50 SunscreenSPF 50 Sunscreen
SPF 50 Sunscreen Sale priceKSh2,800.00 Regular priceKSh3,200.00
29 reviews
Refreshing Jasmine Face MistRefreshing Jasmine Face Mist
Refreshing Jasmine Face Mist Sale priceKSh2,900.00
18 reviews
Strengthening Hair SerumStrengthening Hair Serum
Strengthening Hair Serum Sale priceKSh2,999.00
16 reviews
Brightening Face SerumBrightening Face Serum
Brightening Face Serum Sale priceKSh3,600.00
16 reviews
Regenerating Face CrèmeRegenerating Face Crème
Regenerating Face Crème Sale priceKSh3,500.00
18 reviews
Save KSh400.00SPF 50 SunscreenSPF 50 Sunscreen
SPF 50 Sunscreen Sale priceKSh2,800.00 Regular priceKSh3,200.00
29 reviews
View product

Daily Hydrating Uv Defense Sunscreen

SPF 50 Sunscreen

Invisible Shield. Powerful Protection.