About us
We Are
Gender-Neutral
We honour inclusivity in all the invisible threads we share.
We Care For Melanin-Rich Skin & Hair
We focus on merging traditional herbs, techniques & wisdom with modern-day alchemy & research.
L’ÉLU is beyond a brand that delivers high-performing, gentle & safe rituals.
Born through the merging of skin health & mental health, we are a community embracing vulnerability at its core.
We offer no interpretations or ideals of beauty. Instead, we celebrate and acknowledge the overlapping sense of interconnectivity in a perceivably disconnected world;
- Our stories
- Vulnerabilities
- Heritage
- Textures
- Skin
- Hair
We take a traditional & scientific approach to clean
creating products that are gentle & safe for your
skin + hair
Deep work
Gentle & Effective
Inclusive
We are an inclusive brand that encourages you to embrace your naked canvas; your skin. Through all cycles of life – by encompassing slow, intentional, Ayurvedic rituals, that deliver the gentle care & attention your skin & hair need.
A Note From Our Founder
L’ÉLU – [leh·lou] – translates to ‘The Chosen One’ – simply put – ‘You Are Your Own Chosen One’ ~ serving as a gentle reminder to choose ourselves through this cycle of life – in which way resonates with us.
Building L’ÉLU has been one of the ways I have chosen myself; a journey to challenge myself, a chapter to continuously unfold, and a brand that embodies the principles and values I believe in.
Beyond a tangible ritual, I’d like to impart a feeling of community. L’ÉLU was built during times both tender and tough which have now translated to where we are. Had it not been for those hardships, L’ÉLU would not exist.
I’d like to share our stories; near or far, through all landscapes, and walks of life – at the end of it, connection is at the forefront of all we do; intentionally, or unintentionally.
With gratitude,
Billie
